Senior Manager, Content Marketing

Company: Pelago Health
Location: Denver
Posted on: November 8, 2024

Job Description:

Pelago is the world's leading virtual clinic for Substance Use Management. Our program provides guidance, support and treatment for members seeking to overcome their tobacco, alcohol and opioid use. From unhealthy habits to active substance use disorders, Pelago delivers a personalized solution based on individual health, habits, genetics, and goals, providing care for members wherever they might be on the substance use spectrum.Pelago's suite of virtual services ranges from education, to cognitive behavioral therapy (CBT) to comprehensive medication-assisted treatment (MAT). Pelago enables employers and health plans to deliver accessible, affordable, and effective treatment for substance misuse.Pelago has scaled to helping hundreds of employers and health plans and has already helped more than 750,000 members manage their substance use better. We have recently closed our Series C and raised over $151m from leading global investors. If you are passionate about making an impact on the health of others, join us and make it happen!Overview of the Role:Pelago is seeking a dynamic and experienced Senior Manager of Content Marketing to lead our content strategy and execution efforts. This role is critical in shaping and promoting Pelago's mission through compelling content across various platforms. The Senior Manager of Content Marketing will work closely with the Demand Generation, Digital Marketing, Sales Enablement, Public Relations and Product Marketing teams to create, distribute, and optimize content that drives engagement and supports our go-to-market strategies. This will be a hybrid role, located in commutable distance to our Denver or NYC offices for weekly lunches, collaboration, and teamwork.In this role you will...

• Develop and implement a comprehensive content strategy that integrates Pelago's mission and editorial narratives.
• Create a robust content calendar and distribution process in collaboration with Demand Gen and Sales Enablement teams.
• Establish performance metrics in partnership with the Demand Gen lead to measure content effectiveness.Content Creation:
  • Develop campaigns based on go-to-market briefs for social media, website, email, and sales enablement.
  • Manage and create posts for Pelago's social media channels (primarily LinkedIn) in collaboration with the Digital Marketing team.
  • Write and edit website copy, email campaigns, sales enablement materials, thought leadership presentations, social and display ad copy, and client testimonials.
  • Assist with creation of webinar content, including topics, scripts, and promotional materials.
  • Partner with editorial and design teams to produce high-quality short to medium form content, including multimedia.Content Promotion:
    • Post, monitor, and engage with audiences across social media platforms, primarily LinkedIn.
    • Respond to comments and interactions on social media to foster community engagement.Collaboration and Optimization:
      • Work closely with cross-functional teams, including digital/email marketing, demand generation, sales enablement, and product marketing.
      • Collaborate with non-marketing teams (product, clinical, coaching) to identify opportunities for creative content.
      • Develop a framework to test and continuously improve content performance through optimization and scalable best practices.
      • Report content performance metrics and insights to the organization to inform future strategies.Additional Responsibilities:
        • Assist with PR requests and collaborate with PR firm for fast turnaround commentary and award submissions.
        • Manage freelance writers as needed to ensure timely and high-quality content delivery.The background we are looking for...
          • 6+ years of proven experience in content marketing, with a focus on strategy and execution.
          • A background in B2B and Healthcare or Benefits.
          • Organizational experience developing and executing against a cohesive roadmap that aligns with the broader marketing strategy and activates a narrative.
          • Proven experience in content production, understanding how to efficiently produce high-quality content with limited resources.
          • A clear passion for storytelling, and an innate ability to drive brand narratives.
          • Experience shaping a brand's footprint through multiple content channels and multi-media platforms.
          • Driven consistency and adoption of a brand voice and tone across all content initiatives.
          • An analytical mindset with the ability to interpret data and translate into actionable strategies.
          • Experience in developing and managing social media content and engagement.
          • Experience navigating growing companies and a rapidly changing environment with adaptability and patience.
          • Proficiency in content management systems (CMS) and marketing automation tools - Hubspot is a plus.
          • Ability to prioritize and manage multiple projects simultaneously.
          • Passion for Pelago's mission to support individuals in their substance use management journey.What you'll love about us---We have a whole host of perks for our people! From life essentials to nice-to-haves, there are more than a few good reasons to love working with us. We strive to ensure Pelago employees have equitable access to healthcare, wellbeing, time away, and then some.
            • Generous and meaningful equity package
            • 401k Plan
            • Paid maternity, paternity & new parent leave
            • Flexible working environment
            • Annual Learning and Development stipend to support continued learning and career development
            • Wellness Reimbursement Program
            • Mental Health Care through Spring Health
            • Access to Reproductive & Family Planning Care
            • Substance Use Support for employees and family membersAt this time, we are unable to offer visa sponsorships for this position.#LI-HYBRIDThe provided range reflects our US target salary range for this full-time position, which is part of our broader total compensation package, including stock options, comprehensive benefits, and incentive pay applicable to eligible roles. Individual pay within the range will vary based on a variety of factors like role-related experience and education, internal pay equity, and other relevant business factors. At Pelago, we are committed to an equitable and fair pay philosophy and review total compensation for our employees at least twice a year.
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Keywords: Pelago Health, Westminster , Senior Manager, Content Marketing, Advertising , Denver, Colorado