Senior Director, E-Commerce (Dickies)

Company: Vans
Location: Denver
Posted on: November 10, 2024

Job Description:

Senior Director, E-Commerce (Dickies)
JOB TITLE: Senior Director, eCommerce (Dickies Americas)
Location: Denver, CO OR Costa Mesa, CA
Job Summary: Reporting to VP, Commercial Revenue, the Senior Director of eCommerce will be responsible for driving the Dickies eCommerce merchandising strategy and execution, day-to-day site operations, and consumer experience strategy for our eCommerce business. In this role, you will combine the need for consumer obsession, innovative thinking, data-based prioritization, and exceptional relationship management skills to successfully deliver an impactful brand experience that builds consumer connectivity.
How You Will Make a Difference:

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• Lead the long-term vision of the eCommerce strategy and consumer experience, leveraging emerging digital shopping experiences, industry trends, and evolving consumer expectations.
  
• Develop overall eCommerce business strategy and direct related tactical activities with full P&L responsibility for the e-commerce business unit.
  
• Collaborate with marketing to present brand and product stories online in a compelling way that delivers a meaningful brand experience to the consumer and integrates with other brand channel messaging.
  
• Partner cross-functionally on the integration of eCommerce to develop multi-channel strategies, while increasing brand and product awareness through eCommerce platform.
  
• Oversee Performance and Retention channel teams to drive new customer acquisition, engagement, and customer retention strategies to maximize the D2C and Marketplace business units while increasing brand awareness and LTV.
  
• Develop strategies to deliver financial plans (sales, margin, contribution, inventory turns) including analyzing sales and productivity of items/categories to communicate results and create action plans.
  
• Partner with Finance, Marketing and Planning Department to forecast weekly/monthly sales, margins and review financial rollups.
  
• Oversee channel development strategies, prioritizing capabilities and influencing architecture and infrastructure requirements to fulfill eCommerce business strategy while remaining current with the latest eCommerce trends and technology.
  
• Provide guidance for product, UX and development teams in balancing viable solutions and delivering an elevated customer experience.
  
  Skills for Success:
  
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  • Successful experience and proven track-records with eCommerce, internet, and web production as well as product marketing and strategy experience.
    
  • A growth mindset: leveraging past learnings, encouraging new ideas and smart risk-taking in self and others.
    
  • Experience developing performance metrics.
    
  • Management of Growth and performance channels and budget management. Proficient in MMM and MROI based models to understand channel blend and impact.
    
  • Strong strategic and tactical skills, as well as technical skills to understand the E-Commerce market to create demand and generate revenues.
    
  • Exceptional communication and presentation skills. Ability to present and lead executive conversations with the Executive Leadership Team.
    
  • Strong interpersonal, collaboration, project management, and negotiation skills.
    
  • Excellent analytical skills with the ability to interpret and translate data into actionable proposals.
    
  • Strong ability to multi-task and prioritize complex demands of time and resources.
    
  • Comfortable in changing, fast-paced environments with tight deadlines.
    
  • Ability to effectively collaborate cross-functionally with Marketing, Merchandising, Design, Finance, and Supply Chain to establish and deliver website strategies.
    
  • Ability to attract, hire, coach, and develop teams.
    
    Educational/Position Requirements:
    
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    • Years of Related Professional Experience: 12+ years
      
    • Bachelor's degree in relevant field or related discipline with at least 12 years of experience in eCommerce & site operations.
      
    • Minimum 10 years of experience leading eCommerce teams.
      
    • Experience with Salesforce Commerce Cloud.
      
      Special Physical and/or Mental Requirements:
      
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      • This position will travel, as required, 25% of the time. Some night and weekend work required.
        
        Hiring Range: $188,800.00 USD - $236,000.00 USD annually
        Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential.
        Long-Term Incentive Potential: This position is eligible to participate in a Long-Term Incentive Plan.
        Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com.
        At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants will be considered without regard to race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.
        About Us
        VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands. Founded in 1899, VF is one of the world's largest apparel, footwear and accessories companies.
        VF Diversity Vision Statement: VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business.
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Keywords: Vans, Westminster , Senior Director, E-Commerce (Dickies), Accounting, Auditing , Denver, Colorado